Marketing + Community Lead

Job description

Position: Part time contractor: 5 hours/week* (hybrid with regular café visits)
Rate: $35/hour
*More time may be required for special events and peak periods
 Reports to Shannon Vincelette, Owner

The Opportunity

The Nook is an independent, community-focused coffee house in downtown East Greenwich. We are looking for a creative, dependable Marketing + Community Lead who can turn good ideas into consistent campaigns that bring people in, give them reasons to return, and reflect the experience customers love in the café.

Four outcomes that matter

• Increase foot traffic and sales, especially during slower afternoon hours.

• Grow and nurture The Nook’s local community through useful partnerships and neighborhood engagement.

• Increase customer loyalty, repeat visits and email-list participation.

• Create a more consistent, recognizable brand presence across social, email, web and in-store promotions.

Core responsibilities

• Own a simple monthly marketing calendar tied to menu features, seasons, promotions, events and measurable business goals.

• Create and publish Instagram content and stories; capture efficient, authentic in-shop photos/video and maintain consistent visual standards.

• Plan and send regular email campaigns through Square; maintain clear calls to action and grow the subscriber base.

• Develop and execute local business collaborations, customer loyalty offers and selective community events; evaluate results before repeating.

• Report monthly on sales/transactions by target period, list growth, campaign response and community activity; propose what to repeat or change.

Ideal fit

• Hands-on experience with social content, email, simple design and campaign execution; strong taste and writing; fluency in Instagram, Canva and basic analytics

• An understanding of and appreciation for hospitality

• Comfort working independently

• A strong ability to learn and exhibit the “brand voice” the ethos behind the business. 

• Local East Greenwich/Main Street knowledge is a plus.

• Strong sense of humor, flexibility, and an ability to respond to what the business needs in the moment. 

• Track record of meeting company and brand standards as well as key dates and deadlines

Role boundaries

This is not a full website redesign, paid advertising role, daily community-management desk, or a mandate to host events regardless of profitability. Marketing plans and offers require Shannon’s approval; the lead owns execution and reporting. 

How success will be judged

Business outcomes come first: transaction growth, targeted-daypart sales, repeat behavior and campaign redemptions. Audience and content metrics support those results, but follower growth alone is not success.

First 90 days — scope of work

Objective: establish a consistent, low-maintenance marketing rhythm, test a few local sales opportunities, and demonstrate what actually moves visits and loyalty.

Ongoing execution cadence

How to Apply